If you’re going to take the plunge and use Twitter to promote your small business, or if you’ve already started on the network, ensure learning hashtag etiquette is high on your to-do list.
Back in the spring of 2007, when Twitter was an infant among social networks, the hashtag was introduced as a way to categorize user-created content. There was an initial negative reaction from early adopters of the platform who thought the tag looked awkward and ugly. The tags didn’t catch on until October 2007 when they became a convenient way to share emergency-related information about the San Diego fires.
Today, hashtags are a powerful way to participate in conversations and search for information. Just make sure you’re not guilty of any of the following:
1. The hashtag addiction