Yet there are some “types” who have a passion for PR and seem to thrive in it. Are they that way from the start, or does the business bring change over time? You decide.
Here are six PR “types”:
1. The stress addict. This is the classic agency animal who thrives on constant change, multiple clients, stretched goals, and brutal deadlines. Those who are easily bored often fall in love with the PR life, especially on the agency side where variety rules. But beware, the constant shifts can be murder on your attention span.
2. The word nerd. Yes, we still exist. Plenty of PR types started in editorial or journalism. We love language and enjoy nothing more than pounding out a blog post or even a press release in a pinch. Even better, we can refresh a program by coining a phrase or putting an old idea in a new package.