Let’s get the obvious out of the way: If you represent a brand on Facebook, you should be posting photos. A study has shown that photo posts on Facebook receive vastly higher rates of engagement and viral spread than your standard text or link posts. That’s not a big surprise to anyone who’s spent much time in a news feed recently.
Not all photos are created equal. Bland stock photos. Boring product shots. Headshots. Vague event crowd snapshots. Sure, they might increase the visibility of what would otherwise be a text-only snoozefest on Facebook. That doesn’t mean they’re going to drive people to interact with your brand’s messaging. Instead, you want photos that your audience is going to care about.