But what kind of content should you create? What are the must-haves, and what forms get you noticed and attract potential customers?
Below is a list of the seven most-effective content forms.
Must-haves. The first three content forms on the list probably don’t need a lot of explanation. More than 70 percent the nearly 6,500 SEO Industry Survey Data respondents are already employing these tactics because they’re so important.
The remaining four content forms on our list may not be as obvious, but they are just as important. Prospects clamor for content in these forms for several reasons.
4. Infographics. According to customermagetism.com, infographics are 30 times more likely to be read than text articles. Publishers that feature infographics see their Web traffic grow 12 percent faster than those who don’t incorporate infographics into their mix. Best of all, infographics improve your SEO performance, which translates to more Web visits and higher click-through rates.