The anatomy of a pitch gone terribly wrong

If you want to pitch a blogger successfully, don’t do this.

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The following email was sent in the hope of getting press for a company’s website, which helps students connect with potential employers.

There’s nothing wrong with that, and here’s to more companies helping students get a great start in life.

The problem is that the approach is all wrong and will probably put off every blogger (and there were some big names in there). Here’s why:

It may be that the coolest website on the planet is due to arrive at the domain—who knows, even cooler than Chuck Norris! But for now, it raises alarm bells as to who’s behind the email and how well it will serve the students it wants to help.

Simply put, it adds the finishing touches to an email that goes against a solid blogger outreach program.

What it could have done

It may be that it’s a small company looking to get awareness and feels that bloggers with a certain audience reach can help. Or, it heard blogging is the new advertising and costs less money.

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