The best time to send a press release

A study of 100,000+ press releases reveals that there’s no evidence for the belief that there’s a best time of day and day of the week to send press releases. Success depends on something else.

Ragan Insider Content

In early 2013, Shift Communications published a blog post sharing the worst times and days to send press releases.

More than two years later, that blog post is one of the most highly trafficked pages on Shift’s website.

Why?

When you should—or shouldn’t—send press releases over the wire is a popular topic.

We found that Monday, Tuesday and 7 a.m. to 9 a.m. Eastern were the most popular times to send a press release. Our advice was to publish releases later in the day and week so your news didn’t get lost in the commotion. Remember, all this is from 2013.

This year, we took our research a step further. First, we analyzed the distribution of more than 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Second, we determined how many times each release was shared across nine social media platforms, including Facebook, Twitter and LinkedIn.

In 2015, Tuesday is generally the most popular day to publish a release, followed closely by Wednesday.


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