As millennials pour into the workplace, communications challenges mount.
It’s not that millennials are averse to communication; it’s that certain forms of communication appeal to them more than they do to those of other generations.
Your internal communications strategy must match the ways millennial employees talk to one another, especially to their work colleagues.
A free guide from Kontiki and Ragan Communications, “Reaching the Millennial Workforce,” details how to communicate with your Generation Y colleagues.
For one thing, don’t make email your primary internal communications channel.
“Millennials look at email like they look at the telephones on their desks—they don’t use it,” says Cindy Crescenzo, president of Crescenzo Communications.