Internal communication is vitally important, but it’s rarely done well.
Getting it right is a business imperative. Unfortunately, many health care systems are overlooking its importance.
To help communicators prove their worth and help them succeed, health care consultancy Jarrard Phillips Cate & Hancock interviewed health care employees, industry experts and communicators for its new guide, “The Internal Communications Imperative.”
The guide is packed with actionable tips and case study examples to help you do your job better. To be successful, communicators must triage information, arm managers with what they need to know, become content creators, deploy content on the right platform so it reaches the right audience, and create a dialogue with workers.
This guide explains how to do all that—and more. You’ll learn from these case studies:
- St. Luke’s Health System in Boise, Idaho, has found a way to ensure that managers communicate the right messages.
- Providence St. Joseph Health honors employees by building a website for caregivers to share their stories.
- WellSpan Health updates leaders and managers with the information they need to cascade to employees.
- Scripps Health in San Diego came up with “man-on-the-street” videos shot on smartphones and edited with an app. They’ve become the highest-clicked stories.
The guide also provides a snapshot of what your peers are doing.
- Seventy-three percent of internal communicators measure success through employee satisfaction/engagement scores, followed by surveys, at 47 percent.
- No one is producing a print-only newsletter, but nearly 60 percent produce a digital-only newsletter.
- Email is the favored tool for engaging staff, at 60 percent.
- Most segment newsletters by audience (51 percent), not subject matter (27 percent).