Most companies do it all wrong. I’m talking about where they place their social media buttons.
Many brands place them at the bottom of their Web pages, even below their disclaimers and policy statements.
Who do you expect to find them down there? Do you know anyone who scrolls to the bottom, or even bothers to look past the footer text on a page? Probably not. So, why would you want to put links to your social media profiles all the way at the bottom?
Where to put your social media buttons
The best place is the top right corner of your website with your RSS feed. An even better place would be in the website’s header next to your logo or contact information, if that is where you have it.
Having your social media sharing buttons up front lets visitors know you care enough about your social media presence to make it known. It also makes it easy for people to visit your various profiles.
If you’ve built a strong presence on social media, it’s imperative you make it visible “above the fold” of your Web page. Above the fold is the area visitors can see without having to scroll down. The further down the page a visitor has to scroll, the less likely he will see the icons.
Make sure you take the proper steps to make your buttons visible. You will attract more traffic to them, and build a following for future messages.
Robert Gembarski is the social media strategist at Branding Personality, where a version of this article originally appeared.