America’s top Fortune 500 company is Wal-Mart. Fuller indicates Wal-Mart has no blog. This is wrong. Wal-Mart recently launched its Check Out blog, whose authors are front office suits at Wal-Mart and Sam’s Club.
Another company on that top 10 list, Chevron, doesn’t technically have a corporate blog, although it has sponsored social media activity. In 2006 the oil company launched willyoujoinus.com, a well-designed discussion forum about new, clean ways to fuel the world.
While willyoujoinus.com is not a blog, it is interactive and includes videos and a ticker which shows the amount of barrels of oils consumed during your visit to the site. (The amount will likely shock you.)
Meanwhile, Fuller indicated Ford is without a corporate blog, which is true. However, the automaker formerly blogged, as one comment to Fuller’s post pointed out. The person behind that comment, by the way, is from the Daimler company, a large company that recently launched its own blog titled Der Daimler Blog—of course, that one’s in German.