PR The company with the WORST reputation in America A study by the Reputation Institute identified the 10 most and least reputable companies in America. By Michael SebastianApril 12, 2012 SHARE [Read more about the study’s methodology at Forbes.] The company with the best reputation is General Mills, while the award for worst rep goes to … Freddie Mac. Here’s the list of the 10 most reputable companies: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.