The finalists for Ragan’s 2013 Employee Communications Awards

See the list of entries that are one step closer to the prize.

Late last fall, Ragan put out a call for the best internal communications from 2013.

Hundreds of entries flooded in from health care, banking, publishing, manufacturing, consumer goods and other industries. Companies around the world shared their newsletters, magazines, annual reports, intranets and more.

Our judges read, reviewed and scored their entries and made some very tough decisions. But now we have them: The finalists for the 2013 Employee Communications Awards.

We could not be prouder to feature these top-notch communicators on our website. This year’s entries showed our readers trying new strategies and pushing the boundaries of traditional internal communications.

Gone are safe, bland feature stories, boring flyers, interminable, unintelligible corporate memos and huge binders of HR information for new hires. Our finalists showed irreverence, off-beat humor, risk-taking and creativity in the execution of everything they did.

The Ragan staff would like to thank everyone who participated in this year’s awards.

Stay tuned to read about the winners in a Special Edition of, published in the coming weeks.

Employee Communications Efforts

Best Benefits Communication

  • AT&T with FleishmanHillard, Annual Enrollment
  • Citrix, Choose your 2014 health benefits
  • ExactTarget, Benefits Open Enrollment
  • Starbucks, Starbucks on U.S. Health Care Reform

Best CSR Program

  • Allstate Insurance Company, Giving Campaign: What do you heart?
  • Amway, One by One Global Volunteer Day 2013
  • Johns Hopkins Medicine
  • QuEST Global
  • Starbucks, Starbucks U.S. CUP Fund
  • Toronto Hydro‐Electric System Limited (Toronto Hydro), “Our Responsibility. Your Knowledge.” Trivia Contest

Best Employee Engagement

  • Blue Cross Blue Shield of Massachusetts, Associate Engagement
  • Casey Family Programs, I Am Casey campaign
  • ClearVision Optical
  • Con Edison, Inc., Business Ethics & Compliance, 2013 Communications Campaign
  • Cox Communications, Brandimals
  • MEG Energy, MEGConnects
  • Pace for Walmart, Walmart World
  • Starbucks, U.S. “Come Together” Movement
  • US Geological Survey, Internal Communications Cycle

Best Executive Communication

  • Atria Senior Living, Daily Stand-Up
  • Expedia, Inc., Expedia RISING
  • Exterran, Exterran World Premiere
  • Franklin Templeton Investments, Midyear Executive Townhall
  • Genzyme, Genzyme Today, Conversations with the Executive Leadership Team
  • US Geological Survey, Sequestration Executive Communication: Monday Messages and Town Halls

Best Health/Fitness Program

  • Arkansas Best Corporation / Hines & Associates, Choice Benefits Wellness Program
  • Aurora Health Care, Live Well Aurora
  • HealthSouth Corporation, Employee Health and Fitness Month
  • Peak Communicators, Peak Fitness
  • Southern Farm Bureau Life Insurance Company, SFBLI WellnessWorks! Program

Best Re-branding Campaign

  • Clariant SE, “you are precious to us!” – Truck tour 2013
  • CLEAResult
  • Northrop Grumman
  • Stantec, Creating Communities Brand Launch

Best Use of Social Media

  • AT&T, Mavericks of Customer Experience Blog Refresh: Transforming the Internal Dialog
  • Bosch Turkiye / Caretta Communications, 5 Minute Internship at Bosch
  • Casey Family Programs, Chat-Up
  • Gap Inc., Social Media Ambassador Program
  • Omaha Public Power District, Project GreenFlick
  • Starbucks, #tobeapartner


Best Design

  • Aurora Health Care, Caregiver Connect
  • Cricket Communications, The Cricket Connection
  • MasterCard, MC Central
  • National Geographic, ngconnect
  • NextEra Energy, Inc.
  • Starbucks, Starbucks Partner Hub
  • WellPoint, Inc., WorkNet Refresh

Best Interview or Profile

  • Ball Aerospace & Technologies Corp.
  • British Columbia Pension Corporation
  • Georgia Power, “Fritz finds her funny bone, Off Road, Citizen Online”
  • Potawatomi Bingo Casino, “PBC Women on Wheels” Intranet Series

Best Social Intranet

  • ConAgra Foods
  • Interact Intranet for Dollar Finance, DORIS
  • MasterCard, MC Central: The Launch of Internal Social Media
  • Verisign, Verisign Voice – A Social Intranet

Best Value to Employees

  • Boston Scientific Corporation, BSC Connect
  • BT Group, BT Today
  • Exterran, MyExterran Intranet
  • MasterCard, MC Central: The Value of Employee Engagement
  • MEG Energy, The Link
  • Rightpoint and NORC at the University of Chicago, InSite
  • Wheatley Group, Holmes


Best Annual Report

  • ALSAC / St. Jude Children’s Research Hospital, FY12 Annual Report
  • Casey Family Programs, 2013 Annual Report
  • Cricket Communications, Transformation in Action
  • NYU Langone Medical Center, Excellence – 2012 Annual Report
  • Omaha Public Power District, Recharged
  • Waldinger Creative for FMC Corporation, The Science of Collaboration – 2012 Annual Report

Best Article Series

  • Genzyme, Tuesday Teaser Folklore Series
  • Massachusetts General Physicians Organization, Health Care Redesign Results
  • Omaha Public Power District, Generating Success
  • PTC, PTC People

Best Cover Lines, Headlines, or Subject Lines

  • Ball Aerospace & Technologies Corporate., Front Page
  • British Columbia Pension Corporation

Best Employee Annual Report

  • FactSet Research Systems, Employee Annual Report 2013
  • Jones Lang LaSalle, Diversity & Inclusion Annual Report
  • Rightpoint, Work + Play + Passion
  • Thomas Jefferson University and Hospitals, Leading. Transforming. The Pursuit of Excellence FY13 Year In Review
  • U.S. Army Corps of Engineers, New England District, Yankee Engineer

Best Executive Letter

  • NYU Langone Medical Center
  • U.S. Army Corps of Engineers, New England District, Yankee Engineer

Best Feature Article (Electronic)

  • AT&T, “He’s been on the job longer than most of us have been alive”
  • Ball Aerospace & Technologies Corp.
  • NYU Langone Medical Center, nyulmc2
  • True Value Company, “On the road with a driver”

Best Feature Article (Print)

  • Bank of Tokyo-Mitsubishi UFJ, Ltd., “53 Stages of the Tokaido”
  • Baystate Health, “Victor Woolridge’s Life Comes Full Circle”
  • ConocoPhillips, “HR Connections: Bridging the ‘know-do’ Gap”
  • Ontario Ministry of Transportation, “Junk Tires: Good or Bad for the Environment?”
  • Toronto Hydro‐Electric System Limited (Toronto Hydro), “Claire R. Copeland Transformer Station Unveiled to the Public”

Best Interview or Profile

  • Atria Senior Living, Branches
  • Fluor Corporation, “National Safety Council Honors David Seaton as a 2013 CEO Who ‘Gets It'”
  • Genzyme, “Compassion Beyond Pictures: A Photographer’s Personal Journey on Behalf of Genzyme”
  • J.P. Morgan Asset Management, “Who AM I?’
  • Jones Lang LaSalle
  • National Instruments, NI GIVES

Best Long Feature Article

  • AT&T, “Two employees, forever changed: One’s heartbreaking loss gives new life to the other”
  • University of Saskatchewan’s College of Arts and Science (Kirk Sibbald), “The Play’s The Thing”
  • NCCI, “A Day in the Life of an Event Planner”
  • NYU Langone Medical Center, nyulmc2
  • Omaha Public Power District, “An Ounce of Prevention”
  • The Emirates Group, Safar

Best Magazine (Electronic)

  • Avnet Electronics Marketing, emPower
  • DaVita HealthCare Partners Inc., Stories of the DaVita Village 2013
  • Interior Health, @InteriorHealth Magazine

Best Magazine (Print)

  • Bally Technologies, Inc., Your VOICE
  • FM Global
  • Omaha Public Power District, Flash magazine
  • Stantec, Spark
  • U.S. Bank

Best Most Improved Design (Electronic)

  • Ball Aerospace & Technologies Corp., Front Page
  • RBC Wealth Management – British Isles & Caribbean, Creating One WM-BIC
  • University of California Office of the President, Link newsletter redesign
  • WellPoint, Inc., Online News Weekly eCard

Best Most Improved Design (Print)

  • ALSAC / St. Jude Children’s Research Hospital, FY12 Annual Report Redesign
  • Amway, Nutrivision Employee Newsletter Relaunch
  • CH2M HILL, Multiplying Interest in Of Mutual Interest
  • Northrop Grumman
  • Norton Healthcare, Onboarding Phase 1, Working at Norton Healthcare
  • RTI International Metals, Inc., The RTI Advance

Best Newsletter (Electronic)

  • Al Tamimi & Co.
  • Ariad Communications for Vale, Vale News Enewsletter and Portal
  • Avnet Em, Across The Board
  • J.P. Morgan Asset Management, AM Prospectus
  • Newsweaver for Children, Schools and Families Directorate, Surrey County Council, CSF Newsletter
  • Virginia Tech, Daily Email

Best Newsletter (Print)

  • Baystate Health, Connections
  • Dana-Farber Cancer Institute, Inside the Institute
  • Fluor Corporation, HSE Matters
  • Georgia Power, The Citizen
  • The Emirates Group

Best Photography

  • Ball Aerospace & Technologies Corp.
  • Dana-Farber Cancer Institute, Photo of the Week
  • Healthfirst, 2013 Employee Calendar
  • National Grid / 44 Communications, Unprecedented: Personal Reflections on Superstorm Sandy by employees of National Grid
  • The Emirates Group

Best Publication Design

  • Fluor Corporation, HSE Matters
  • FM Global
  • National Grid / 44 Communications, Unprecedented: Personal Reflections on Superstorm Sandy by employees of National Grid

Best Short Article

  • AT&T, “Broken to be a blessing: the miracle dog”
  • Fluor Corporation, “With These Words, Allison Became a Hero’
  • NYU Langone Medical Center, nyulmc2


Best Informational or Educational Video

  • Citrix, Shopping for Benefits
  • Exterran, Halftime Report Video
  • Fishman PR for BoJangles’ Famous Chicken and Biscuits
  • MillerCoors, Tournament of Ideas
  • Northrop Grumman / mcgarrybowen
  • Point B, Inc., 2013 Year-End Video: Together We…
  • PPL Corporation, Grid Live

Best Interview Video

  • Amway,
  • Edmonton Police Service, This Is Who I Am
  • MillerCoors, 46 Years: The Tony Orlando Story
  • Pace for Walmart, Walmart World
  • Starbucks, Introducing New Single-Origin Ethiopia

Best Humorous Video

  • Aon Hewitt, What Office Equipment Does at Night
  • Aurora Health Care
  • ExactTarget, Benefits Open Enrollment Short Film Series
  • MEG Energy, MSG Turning Point
  • PPL Corporation, School of Style

Best Marketing Video

  • Omaha Public Power District, Ratemaster Can Help Small Businesses
  • MillerCoors, Meet the Makers

Best News Story Video

  • AT&T with FleishmanHillard, A chilling video on how we serve customers in Alaska
  • Casey Family Programs / RedJet Films, Safe Children, Strong Families: The Impact of Title IV-E Waivers in Lorain County
  • Fortum, Fortum Today
  • Texas Department of Transportation, TN Minute
  • WellPoint, Inc., WellPoint thanks, celebrates, supports veterans throughout the year

Grand Prize

Best Employee Communication Campaign of the Year

  • Allscripts Healthcare Solutions Inc., ‘All In’ Objective Alignment Campaign
  • AT&T with FleishmanHillard, Chairman’s Challenge
  • Bayer HealthCare, East Coast Site Consolidation
  • Blue Cross Blue Shield of Michigan, Get Connected Employee Communications Campaign
  • Corrections Corporation of America (CCA), I Am CCA employee spotlight, season 1
  • DSM, ONE DSM Culture Agenda
  • General Electric, Simplification
  • Health Care Service Corporation, Purpose Communications Campaign
  • Northrop Grumman
  • Stantec, Brand Repositioning

COMMENT Daily Headlines

Sign up to receive the latest articles from directly in your inbox.