The finalists for the 2012 PR Daily Awards

We’re delighted to announce the top entrants from all corners of the public relations industry in the first-ever PR Daily Awards presented by Ragan Communications and Dow Jones.


You blew us away.

We knew there was a lot of talent in the public relations industry, but the sheer depth and breadth of masterful work among the hundreds of entries to the PR Daily Awards was incredible. Thank you not only for impressing us with your devotion to the profession, but also for sharing with us your hard work.

From PR departments at multinational corporations to local PR agencies, all the entrants helped make our first-ever awards program a runaway success. So, we’re delighted to honor the best of the best. Here are the finalists for the 2012 PR Daily Awards.

The winners of the PR Daily Awards will be announced at our luncheon presented by Dow Jones in Washington, D.C., on Sept. 11, 2012. For more information about the event, please visit the event’s landing page.

Best ‘Traditional Still Works’ PR Campaign

• Alameda County Medical Center with AMF Media Group
• American Airlines and Weber Shandwick
• American University
• Department Of Labor
• Mullen and Grain Foods Foundation
• Nyhus Communications and Washington United for Marriage Coalition
• Schmidt Public Affairs and THCA
• SHIFT Communications LLC and Zeo
• SHIFT Communications LLC and Rapid7

Best Annual Report (Online)

• Duane Morris
• LifeBridge Health
• Waggener Edstrom Worldwide Inc. Portland

Best Annual Report (Print)

• Legacy Health
• NYU Langone Medical Center
• OCC
• Akron Children’s Hospital

Best Blog

• Southwest Airlines
• Con-way Inc.
• Department Of Labor
• Empowher.com
• HJMT Communications LLC
• Robert Wood Johnson Foundation for New Public Health
• HostelBookers
• LifeBridge Health
• Scholastic Inc.
• Walt Disney Parks & Resorts

Best Branding Campaign

• Burson-Marsteller and PPG
• HB Agency and OTE Corporation
• Travel Alberta
• DDB Public Relations and Portuguese Cork Association
• Dodge Communications Inc. and California Healthcare Medical Billing
• GE Capital
• Horn Group Inc. and One Laptop Per Child
• Ketchum Inc. and DoubleTree by Hilton
• MSL Group and Star Plus

Best Cause-Related Marketing

• Spectrum Science Communications
• Strategic Objectives Inc. and Koodo Mobile
• The Body Shop Canada and Strategic Objectives Inc.
• Allidura Consumer and The Coca-Cola Company
• American Airlines and Weber Shandwick
• Children’s Healthcare of Atlanta
• Marketing Elements Pty Ltd and White Ribbon
• Mullen and The Bread Art Project
• MWW Group and Museum of Mathematics
• MWW Group and Jimmy Dean

Best Client of the Year

• San Juan Marriott Resort & Stellaris Casino and Diamond PR
• Cognito and Verivo Software
• K/F Communications and Chomp Inc.
• SHIFT Communications LLC and Openet

Best Community Relations Campaign

• Allidura Consumer and The Coca-Cola Company
• American Airlines and Weber Shandwick
• Chase Card Services and The Glover Park Group
• Domino’s Pizza Inc.
• Silver Spring Networks, Finn Partners and Blue Practice
• Grassroots Solutions and Minnesota Idea Open
• HanesBrands, Inc. and O’Malley Hansen Communications
• LaBreche and American Express and the National Trust for Historic Preservation
• Nyhus Communications
• Porter Novelli and The TORCH Program

Best Content Marketing/Brand Journalism

• CQG
• GE Capital
• Shepherd Center
• Waggener Edstrom Worldwide Inc. Bellevue and Microsoft

Best Corporate PR Team

• AFLAC Inc.
• Boehringer Ingelheim
• Syngenta AG
• Virgin Atlantic Airways

Best Corporate Social Responsibility

• ABI marketing public relations and Crown Holdings Inc.
• Cantor Fitzgerald
• COCA-COLA TURKEY
• Diageo PLC
• Shepherd Center
• Strategic Objectives Inc. and Koodo Mobile
• HanesBrands, Inc. and O’Malley Hansen Communications
• MWW Group
• Porter Novelli
• Crosby~Volmer International Communications and Hilton Worldwide

Best Crisis Management

• Alameda County Medical Center and AMF Media Group
• Burson-Marsteller and Nuclear Energy Institute
• Consolidated Edison Co. of New York Inc.
• Lockheed Martin Ms2
• Jones Lang Lasalle
• Ogilvy Public Relations Worldwide and Mexico Tourism Board

Best Electronic Newsletter

• Essentia Health
• Department Of Labor
• Akron Children’s Hospital
• LifeBridge Health
• The Port Authority of New York and New Jersey
• The Port Authority of New York and New Jersey

Best Email Pitch

• VSCpr and MoviePal
• Cisco Systems Inc. and Text 100 San Francisco
• Lola Red PR and European Wax Center
• MWW Group and Nikon
• Vantage Communications
• VSCpr and PocketCloud

Best Event Marketing

• Cantor Fitzgerald
• American Airlines and Weber Shandwick
• Axiom Marketing Communications and Mr. Bubble
• Burson-Marsteller and IKEA
• Cooper Hong Inc. and Fox Valley Habitat for Humanity ReStore
• Fineman Public Relations and Foster Farms
• GE Capital
• Henson Consulting Inc. and The Pampered Chef
• Ketchum Inc. and DoubleTree by Hilton
• Legacy Health
• Men’s Health Magazine and Rodale Inc.
• RF|Binder Partners Inc. and BAND-AID®
• Definition 6 LLC and Rubbermaid Commercial Products
• SPIRE Public Relations and Stanley Park Halloween Ghost Train

Best Executed Social Media Contest

• Affect
• Diageo PLC
• Padilla Speer Beardsley and Memorex
• Michigan Economic Development Corporation
• Orlando Utilities Commission
• San Juan Marriott Resort & Stellaris Casino and Diamond Public Relations
• Virgin Atlantic Airways
• MWW Group and Nikon

Best External Publication (Print or Online)

• Cherokee Nation Businesses
• Diageo PLC
• Akron Children’s Hospital and Fine Point Public Relations and Advertising
• Life Care Centers of America
• LifeBridge Health
• Resource Bank
• Time Warner Cable
• UCB Inc.

Best Facebook Page

• Empowher.com
• Michigan Economic Development Corporation
• RF|Binder Partners Inc. and Malaysia Kitchen
• SPRINGFIELD CLINIC

Best Fitness/Health Campaign

• American Academy of Ophthalmology
• Kaiser Permanente
• Mayo Clinic
• MilkPEP and Weber Shandwick
• National Restaurant Association
• Shepherd Center
• SPRINGFIELD CLINIC

Best Green Initiative

• ABI marketing public relations and Crown Holdings Inc.
• Allidura Consumer and The Coca-Cola Company
• American Airlines and Weber Shandwick
• Fast Horse Inc. and The Coca-Cola Company
• HanesBrands Inc. and O’Malley Hansen Communications
• Orange County Transportation Authority
• Virgin Atlantic Airways

Best Infographic

• Kronos Inc.
• MilkPEP and Weber Shandwick
• Porter Novelli
• Walker Sands Communication and Alterian

Best Listening and Media Monitoring Program

• Burson-Marsteller and Nuclear Energy Institute
• Southwest Airlines

Best Mobile Strategy and/or Campaign

• Mullen and CENTURY 21
• Akron Children’s Hospital
• Porter Novelli and SOYJOY

Best Online News Room

• Michigan Economic Development Corporation
• Southwest Airlines

Best Op-Ed

• U.S. Department Of Labor
• Elizabeth Glaser Pediatric AIDS Foundation
• HJMT Communications LLC and Advanced Urology Centers of New York
• Directions Marketing and SCA Tissue
• NETGEAR and Weber Shandwick
• Nyhus Communications and PhRMA

Best Podcast

• Dixon Schwabl and Eyes On The Future
• Southwest Airlines

Best PR Research

• Determinus and Strategies to Overcome and Prevent Obesity Alliance
• PRIME Research

Best PR Video

• Burson-Marsteller and NRG Energy
• Anaheim/Orange County Visitor & Convention Bureau and Purry Communications
• Burson-Marsteller and Personal Care Products Council
• Michigan Economic Development Corporation
• Motorola Mobility Inc.
• PR Newswire Association LLC and State Farm
• Sara Lee Corporation and O’Malley Hansen Communications

Best PR White Paper

• Barnes & Noble College Marketing
• Crosby-Volmer International Communications
• Porter Novelli
• Quintiles
• PR Newswire Association LLC

Best Product Launch

• Konnect Public Relations and Rhythm Superfoods
• DiGennaro Communications and Myxer Social Radio
• Focused Image and Tobii Technology
• Graham & Associates Inc. and Cavallo Point
• Indigo Books & Music Inc.
• Morningstar Inc.
• MSLGROUP and Reebok
• NKPR and essie
• NYU Langone Medical Center
• ShortStack Labs and Abbi Public Relations
• Strategic Objectives Inc. and Unilever Canada
• Unilever N. America and Degree Women®
• Walker Sands Communication and SceneTap
• Western Union Financial Services Inc.

Best Public Service Announcement

• American Academy of Ophthalmology
• Legacy Health

Best Publicity Campaign

• Burson-Marsteller and Reliant Energy
• Jackson Spalding and The Coca-Cola Company
• Ketchum Inc.
• Microsoft Mobile and Waggener Edstrom
• Monotype Imaging Inc.
• MWW Group and Nikon
• OWN: Oprah Winfrey Network
• RF|Binder Partners Inc. and BAND-AID®
• Sara Lee Corporation and O’Malley Hansen Communications

Best Social Media Campaign

• Burson-Marsteller
• American Airlines
• Child’s Play Communications
• Foundation for Eye Health Awareness
• GE Healthcare
• Geben Communication
• Getting Your Message Right
• HostelBookers
• MLB Fan Cave
• McGrath/Power Public Relations
• MSLGROUP and the Singapore Tourism Board
• Mullen and Hanes Hosiery
• RF|Binder Partners Inc.

Best Speech

• Department Of Labor
• LIMRA
• NETGEAR and Weber Shandwick
• Olmstead Williams Communications

Best Traditional News Release

• MilkPEP and Weber Shandwick
• Domino’s Pizza Inc.
• Henson Consulting Inc. and Lettuce Entertain You Enterprises
• PR Newswire Association LLC and SparkPR

Best Tweet of the Year

• MilkPEP and Weber Shandwick
• Vantage Communications and YKK AP
• Lola Red PR and MyForce

Best Use of QR Codes in a PR/Marketing campaign

• City of Sandy Springs
• The Halo Group

Best Use of SEO

• Cooper Hong Inc.
• Howell Marketing Strategies

Best Use of Social Media in a Crisis

• Burson-Marsteller and Nuclear Energy Institute
• Consolidated Edison Co. of New York Inc.
• General Motors

Best Use of Twitter

• Burson-Marsteller
• Virgin Atlantic Airways
• RF|Binder Partners Inc. and Akerman Senterfitt

Best Viral Campaign/ Word of Mouth

• C-SECTION and Sprite
• Doremus
• RF|Binder Partners Inc. and Talenti Gelato
• Travel Alberta

Best Website Launch

• Western Union Financial Services Inc.
• Burson-Marsteller and Ford Motor Company
• Cooper Hong Inc.
• Akron Children’s Hospital
• Home Front Communications and Association of American Railroads
• Michigan Economic Development Corporation
• Mullen and Tommee Tippee
• MWW Group and KINKISHARYO

Lifetime Achievement Award

• Alpaytac Public Relations/Marketing Communications—Huma Gruaz
• HJMT Communications LLC—Hilary Topper
• MWW Group—Michael W. Kempner

PR Rookie of the Year (Corporate or Agency)

• Cognito—Angela M. Byrne
• Cognito—Sophie Fischman
• Department of Labor—Jesse Lawder
• Profiles Inc.—Shelly May

Grand Prize PR Campaign of the Year

• Allidura Consumer and The Coca-Cola Company
• American Airlines and Weber Shandwick
• DDB Public Relations and The Portuguese Cork Association
• Doremus
• Ketchum Inc. and DoubleTree by Hilton
• MLB Fan Cave
• Maxwell House and Hunter Public Relations
• Nyhus Communications and Washington United for Marriage Coalition
• RF|Binder Partners Inc. and Dunkin’ Donuts
• Workhouse Publicity and Occupy Wall Street
• Horn Group Inc. and One Laptop Per Child
• Ogilvy Public Relations Worldwide and Mexico Tourism Board

Topics: PR

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