The finalists for the first-ever Health Care PR & Marketing Awards

With more than 300 entries, you kept our judges busy—and entertained!

We received hundreds of entries for our 2012 Health Care PR & Marketing Awards.

We never dreamed that so many of these entries would be so tantalizingly close to being considered finalists.

The quality of work in all the categories was staggering. Health care has taken its place alongside other industries as a source of first-rate writing, design, photography and graphics in PR and marketing.

To all of you who put your work on the line, thank you for making this program such a success. We appreciate the time you spent on your entries.

More information about the announcement of the winning entries will be available soon.

Best Blog

  • Affinity Health System, Affinity Blog
  • Baylor Health Care System, Sammons Says
  • Orlando Health and Arnold Palmer Hospital, Illuminate Blog
  • Rex Healthcare, Rex Connects
  • USANA Health Sciences, What’s Up, USANA?
  • Via Christi Health, Via Christi Women’s Connection

Best Cover Lines (Print or Electronic Publication)

  • A.T. Still University of Health Sciences, Still Magazine
  • American Specialty Health Incorporated (ASH), Healthyroads
  • NYU Langone Medical Center, News & Views

Best Design (Print or Electronic Publication)

  • A.T. Still University of Health Sciences, Still Magazine
  • Children’s Hospital Colorado, Let It Be Us
  • Childrens Hospital & Research Center Oakland, Children’s Hospital Service Line Marketing Collateral
  • Purdue University, HHS Life 360
  • Robert Wood Johnson University Hospital, Breakthroughs
  • St. Charles Health System, St. Charles Health System Annual Report

Best Electronic Publication

  • UNC Health Care, UNC Health Care Employee News Online
  • 360 Public Relations LLC and Adora Calcium, Women’s Circle of Health
  • Akron Children’s Hospital, Developments
  • Seattle Childrens Hospital, 2011 Academic Annual Report
  • Sparrow Health System, 2011 Annual Report
  • VSP Vision Care, EnVision Newsletter

Best Feature Article (Print or Electronic Publication)

  • Beaumont Health System
  • Genex Services, Inc.
  • Saxum Strategic Communications
  • The Children’s Hospital of Philadelphia Foundation
  • UCB Inc.

Best Fitness or Health Campaign

  • HealthStar PR, LLC and Abbott Laboratories, T-Talk Tune-Up Promote’s Men’s Health: Men know more about their cars than their health
  • Humana, Wellness Week
  • Kaiser Permanente, Every Body Walk!
  • Marshfield Clinic, Don’t Just Live. Shine.
  • Ogilvy Public Relations Worldwide and Centers for Disease Control and Prevention, Million Hearts
  • The Nemours Foundation, Let’s Move! Child Care

Best Headlines/Blurbs

  • Children’s Hospital Colorado
  • Kaiser Permanente
  • NorthBay Healthcare

Best Infographic

  • APCO Worldwide, Shot@Life
  • Atomicdust and Elsevier Revenue Cycle eLearning, ICD-10 Roadmap
  • BCBSNC, Obesity Infographic
  • CAQH, One Million Providers Are Using the CAQH Universal Provider Datasource (UPD)
  • Pyramid Communications, Fresh Produce: Access and Equity
  • The Mount Sinai Medical Center, Can I get Cancer from Oral Sex?

Best Interview or Profile (Print or Electronic Publication)

  • DSM, Biomaterials and the Future of Medical Devices
  • USANA Health Sciences, Dean Sherri & Matt Chionis

Best Interview Video

  • Smith & Jones, Ellis Medicine 2012 Maternity Campaign Patient Interview
  • Children’s National Medical Center, “When I Go Home”
  • Kaiser Permanente, “Getting to Know Him”
  • Shodair Children’s Hospital, “Champion Child”

Best Intranet

  • MedSynergies, Inc., myMedSynergies
  • NYU Langone Medical Center, NYULMC2
  • The Nemours Foundation, NemoursNet

Best Marketing Campaign

  • APCO Worldwide, Shot@Life Campaign
  • Baptist Health South Florida, West Kendall Baptist Hospital
  • Children’s National Medical Center, Parent’s Letter Project
  • Kaiser Permanente, Mobile Health
  • Lovelace Health System, Lovelace Health System Labor of Love
  • Mayo Clinic, Mayo Clinic ABC Nightline Transplant Initiative
  • Neurofibromatosis Northeast, Beauty Mark Nation
  • NYU Langone Medical Center, Advanced Biometric Technology Helps Increase Patient Safety and Security In A Handy Way
  • NYU Langone Medical Center, Any Given Moment
  • Princeton HealthCare System, University Medical Center of Princeton at Plainsboro
  • Pyramid Communications, The Knowledge of All for the Care of One
  • Saxum Strategic Communications, GlobalHealth Inspiration Awards
  • The Mount Sinai Medical Center, National Donate Life Month at Mount Sinai
  • VSP Vision Care, 2011 Eye Pledge Campaign

Best Marketing Video

  • Children’s Hospital Colorado, We are Children’s Hospital Colorado
  • Fleishman-Hillard Kansas City and Genentech, Faces of Metastatic Breast Cancer (MBC)
  • Kaiser Permanente, A Better Way NPC Video
  • Orlando Health, The Tin Man—Arnold Palmer Hospital for Children
  • St. Luke’s Health System, Exergy Tour

Best Online Newsroom

  • Baylor Health Care System
  • Beaumont Health System

Best Photography (Print or Electronic Publication)

  • Franklin Street Marketing and HCA Virginia, Life. You only get one.
  • MSLGROUP Americas and Procter & Gamble, Clearblue
  • Smith & Jones, Ellis Medicine 2012 Maternity Campaign Photography
  • Sparrow Health System, Quiet for You

Best Print Publication

  • A.T. Still University of Health Sciences, First Impressions
  • Affinity Health System, @Affinity Magazine
  • Brigham and Women’s Hospital, Physician News
  • Children’s Hospital Colorado, Seeing Around Corners
  • Express Scripts, 2011 Drug Trend Report
  • Flagstaff Medical Center, Health at Heart
  • MD Anderson Cancer Center, Messenger
  • National Library of Medicine, MedlinePlus The Magazine
  • NorthBay Healthcare, Wellspring
  • NYU Langone Medical Center, i3iCubed
  • Robert Wood Johnson University Hospital, Breakthroughs
  • Via Christi Health, Via Christi Life

Best Public Service Announcement

  • Alzheimer’s Foundation of America, Together for Care Telethon
  • American Academy of Orthopaedic Surgeons, Decide to Drive: A Public Service Awareness Campaign
  • Children’s Hospital Colorado, Healthy Kids: Ask the Expert
  • Delta Dental Plans Association, The Original Tooth Fairy Poll
  • Kaiser Permanente, Walk-And-Talk with Every Body Walk!
  • Wellmont Health System, Hand hygiene

Best Social Intranet

  • Avow Hospice, Inc., Message Central Weekly Employee Communication
  • Children’s Hospital Boston, Social Platform for Accelerating Resources and Connections

Best TV Advertising Campaign

  • AFLAC and HK Strategies, Real Agents, Real Stories
  • BCBSNC, Let’s Talk Cost
  • Doner Advertising and OhioHealth, Believe in WE
  • Marshfield Clinic, Don’t Just Live. Shine.
  • MedStar Health, #1 for a reason
  • Rex Healthcare, Brand New Day

Best Use of Social Media

  • Atomicdust and Mosby’s Nursing Suite, Superheroes of Nursing
  • Children’s National Medical Center, For innovative use of social media to benefit children’s health
  • CRT/tanaka and the American Physical Therapy Association, Move Forward Campaign
  • Mayo Clinic, ABC Nightline Transplant Initiative
  • Renown Children’s Hospital, People’s Choice Student Art Contest

Best Website

  • A.T. Still University of Health Sciences, Still Magazine Online
  • APCO Worldwide, Shot@Life Campaign
  • BCBSNC, Let’s Talk Cost
  • Brigham and Women’s Hospital, Brigham and Women’s Hospital Website
  • Children’s Hospital Colorado, Orthopedics Institute Website
  • Memorial Sloan-Kettering Cancer Center, Redesign of

Grand Prize Health Care PR & Marketing Campaign of the Year

  • Brigham and Women’s Hospital, Communications Around the Nation’s First Full Facial Transplant
  • American Academy of Orthopaedic Surgeons, Wounded in Action: An Exhibition of Orthopaedics in Art
  • Atomicdust and Mosby’s Nursing Suite, Superheroes of Nursing Campaign
  • BCBSNC, Let’s Talk Cost
  • Johns Hopkins Hospital, The Promise of Medicine
  • Life Technologies, Ion Proton Launch
  • Lovell Communications and Ardent Health Services, CareBridge
  • MSLGROUP Americas and Prilosec OTC, A Better Way to Tailgate
  • S. Groner Associates, Inc. and United States Environmental Protection Agency, The Fish Contamination Education Collaborative

Topics: PR

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