The How of Wow: A Guide to Giving a Speech that Will Positively Blow 'Em Away Tony Carlson's book covers all the speechwriting and speech-giving bases with wisdom, experience and candor. By Ragan StaffAug. 3, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.