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Branding is no longer just the concern of ad companies and PR pros, but an important topic speechwriters must embrace if they hope to reach their target audience. Or so says Dick Bruso, a self-described branding expert and media insider who spoke to the National Speakers Association of Northern California this fall. According to blogger Ian Griffin, who attended the event, Bruso helps professional speakers develop their unique qualities into brands that will elevate them above the hordes of other speakers.
“Bruso uses aspects of his own life—such as being the eldest of a family of nine—to develop his brand as someone who is ‘heard above the noise’ in the marketplace,” writes Griffin on his blog Executive Communications. This branding technique requires speakers to dive into their own lives and identify a unique trait to brand, explained Griffin.