The importance of branding reaches speechwriters Why speechwriters must brand, the latest speech shenanigans of presidential candidates, where to find humor online and a roundup of the latest speechwriting news you can use. By Michael SebastianDec. 18, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.