The key skills that 2017 will demand of marketers

Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.

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When it comes to marketing your business, 2017 will separate the wheat from the chaff.

Social media, search, content, social ads, digital ads—along with the strategies that make them shine—have advanced to a level that many marketers can’t keep up with. It’s now very difficult to achieve superior results without specialized abilities.

Many marketers may be incredibly talented in a few traditional skills, but those skills have become the baseline. It’s no longer possible to just “figure things out.” Doing so could be dangerous to your business reputation and jeopardize revenue.

Whether you’re considering promoting from within, hiring an individual or engaging an agency, or if you’re leaping into entrepreneurship, focus on the following skills that every marketer needs in order to succeed in 2017.

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1. Web design

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