An Australian agency’s animated cartoon exemplifies how not to communicate internally
Cartoons aren’t just for kids—so says ABT, an Australian “brand experience” agency. Two and a half years ago, the agency created a short animated video designed to illustrate how not to do internal communications.
Fast-forward to today, where the video is getting passed around like hotcakes among communicators and getting picked up by the internal communications blogosphere. Claire Kowarsky, marketing communications manager for Melbourne-based ABT, tells Ragan.com why the video has been such a home run.
The animated video was created as a presentation at a meeting of the Australian Marketing Institute. The video takes the format of a talk show. Being interviewed is “Howard Downer,” the supposed marketing manager for a company called “Verbalized Solutions.” (The marketing guy’s name, explains Kowarsky, is a play on the names of two former Australian government officials, Prime Minister John Howard and foreign minister Alexander Downer.)