Malcolm Gladwell’s highly anticipated new book, “David and Goliath,” is now available to purchase.
The sociology and psychology author’s fifth book explores how adversity can inspire people, and what happens when the weak don’t play by the rules of the strong.
As marketers, we love the way Gladwell turns social science research and data into big, catchy ideas. Here’s a quick guide to the essential Malcolm Gladwell:
1. “The Tipping Point“
Key idea: Small factors can add up to big results.
The following personalities, for example, can spread ideas and spur people to action: