PR The Melting Pot’s one-day promo attracts 25,000 new members The restaurant chain took National Cheese Fondue Day and made it into an event commemorating its loyal customers—and attracting a bunch of new ones. By Matt WilsonApril 26, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.