The metrics of PR are unique to each and every business

Follow these guidelines for relevant quantitative and qualitative measurement.

Follow these guidelines for relevant quantitative and qualitative measurement

There’s always a lot of debate about public relations measurement. Although we give credit to our peers for trying to standardize and define it, codifying it is a waste of time. It’s not realistic. Measuring PR success is something unique to a business. What might work for one company won’t necessarily work for another.

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