The most-popular PR stories of the year

A look back at what piqued readers’ interest the most on in the PR category. The story that topped the list will likely bring a smile to your face.

The No.1 story of the year in the PR category—and site-wide on and sister site, PR Daily—was the “5 ways a 14-year-old crushed an arrogant interviewer.” If you didn’t get a chance to watch how young Rachel Parent deftly handled this interview, you should. Every PR pro can learn a lesson on how to handle a tough TV interview—and come out on top.

Other popular topics this year were Coca-Cola’s move to eliminate press releases, how stressful PR is, and the words you should use and avoid in pitches.

Take a look:

1. 5 ways a 14-year-old crushed an arrogant interviewer

2. 20 words and phrases that will doom your pitch

3. Coca-Cola digital chief: ‘Kill the press release’

4 . 6 AP Style rules for press releases

5. PR manager is the 5th-most-stressful job in America

6. 8 signs you shouldn’t work in PR

7. Infographic: Evolution of the PR industry

8. 11 words to delete from press releases

(Image via)

Topics: PR

COMMENT Daily Headlines

Sign up to receive the latest articles from directly in your inbox.