The most-popular PR stories of the year

A look back at what piqued readers’ interest the most on in the PR category. The story that topped the list will likely bring a smile to your face.

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The No.1 story of the year in the PR category—and site-wide on and sister site, PR Daily—was the “5 ways a 14-year-old crushed an arrogant interviewer.” If you didn’t get a chance to watch how young Rachel Parent deftly handled this interview, you should. Every PR pro can learn a lesson on how to handle a tough TV interview—and come out on top.

Other popular topics this year were Coca-Cola’s move to eliminate press releases, how stressful PR is, and the words you should use and avoid in pitches.

Take a look:

1. 5 ways a 14-year-old crushed an arrogant interviewer

2. 20 words and phrases that will doom your pitch

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