Social Media The new communicator: Social media could change your job forever Is your job writing top-down motivational messages? The new communicator may be in charge of supporting and enabling employees to produce their own content, says this editor. By Heather MarksOct. 25, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.