Social Media The pitfalls of listening to followers on social media Conventional wisdom for brands on social media is to “listen.” However recent research shows that many find that intrusive. Here’s some guidance on when to step in, and when to hold back. By Matt WilsonFeb. 19, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.