It’s that magical time of year when students are getting ready to wrap up their college years and land that first job.
Although it’s a really exciting time, it is certainly stressful to go through the application process, especially if you’re not sure what kind of agency life you’re looking for.
As someone who accepted a position with a boutique PR agency right out of college and hasn’t looked back, I think I have a good perspective on the pros of working for a boutique agency. However, I do recognize that not all things are perfect and there are definitely some cons to this working style.
Below you will find some reasons why I love boutique agency life, and some reasons why it might not be an ideal fit for everyone:
Creativity and spontaneity
Pro: Boutique agencies are small and nimble enough that reps can listen to everyone’s ideas and figure out whether those ideas fit with the client’s PR strategy. I have found that an unexpected spark from a spontaneous creative idea can only improve a PR program.