The pros and cons of boutique PR agencies
Your views on company culture, creativity, and your career arc should be key elements in choosing where to take your first (or next) job.
It’s that magical time of year when students are getting ready to wrap up their college years and land that first job.
Although it’s a really exciting time, it is certainly stressful to go through the application process, especially if you’re not sure what kind of agency life you’re looking for.
As someone who accepted a position with a boutique PR agency right out of college and hasn’t looked back, I think I have a good perspective on the pros of working for a boutique agency. However, I do recognize that not all things are perfect and there are definitely some cons to this working style.
Below you will find some reasons why I love boutique agency life, and some reasons why it might not be an ideal fit for everyone:
Creativity and spontaneity
Pro: Boutique agencies are small and nimble enough that reps can listen to everyone’s ideas and figure out whether those ideas fit with the client’s PR strategy. I have found that an unexpected spark from a spontaneous creative idea can only improve a PR program.
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