The real rules of corporate writing Write to impress, not inform, says B.S. Reiter, the nom de plume of a recovering corporate editor. By Ragan StaffFeb. 4, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.