The rise and fall of Twitter

But citizen journalism may have lasting impact on PR.

But citizen journalism may have lasting impact on PR

There is no denying it and there is no avoiding it. Twitter has reached the point of being so ubiquitous that it is becoming irrelevant. You know, that really cool point where something becomes so popular and accepted in the mainstream consciousness that it begins to be shunned because it’s so “in” it’s not. However before Oprah and her new best friend, Ashton Kutcher, manage to push it over the edge into the oblivion of establishment “uncool,” it’s worth noting that the phenomenon that it begat, citizen journalism, actually may have a lasting impact on our profession.

How? By forcing us to stop being in denial that technology is enabling everyone, everywhere at any time to become witnesses, commentators, and proponents. Whether it be Twitter or the next big thing, we’re no longer alone in our little PR universe. And more importantly, these average folks are finding outlets in the traditional journalism world. They’re not only pitching the media, they’re taking our news hole as well as our credibility.

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