The birth of the internet quickly led to the age of the blogger.
What was started by a handful of early adopters has developed into a tremendous wave of written content from experts and enthusiasts in every niche imaginable.
This rise in written content met the demands of online users. Today, many people rely almost exclusively on online sources to find information and solve problems.
When people say they’re going to “Google” something, what they usually mean is: “Find a blog post to explain this to me.”
As online users began to trust blogs and turn to them for answers and entertainment, content marketing was born. Today, scores of organizations race to produce high-quality blogs to attract attention and build trust with the right audience—ideally, the sort of audience that buys their products and/or services.
The concept seems simple enough. Produce content that gives value to your target market and your business will grow with your new following.
But what if you don’t want to blog? What if typing at a computer for hours every week sounds like a nightmare? What if you are more of a visual person who gets bored with written words?
Welcome to the age of the vlog—the video blog.
You don’t have to write an essay. You just need a camera, some basic editing software and a confident delivery. If you’re a better speaker than you are a writer, this is the ideal paradigm shift.
Vloggers, YouTubers and video content creators now hold the most power in the battle for attention online. Video already consumes more than 50 percent of digital data online, and the demand is growing by the day. More people report that they prefer video over images or text, and user patterns reflect that.
The meteoric rise of Snapchat and the increasing dominance of video on Instagram and Facebook are clear evidence of user preferences and a solid indicator of where the biggest demand for content will lie in the future.
Since 2006, the true battlefield for video dominance has been on YouTube, the second-largest search engine in the world. YouTube has become the new home of answers and entertainment for many.
For anyone who winces at the idea of writing 2,000-word articles daily to fight for attention, this is your opportunity to master the new staple of online content. The day will come when the internet is dominated by video, and now is the time to develop your expertise and build your audience with videos.
The infographic below provides 68 tips on how you can get started with vlogging and stand out on YouTube. Happy vlogging!