What was started by a handful of early adopters has developed into a tremendous wave of written content from experts and enthusiasts in every niche imaginable.
This rise in written content met the demands of online users. Today, many people rely almost exclusively on online sources to find information and solve problems.
When people say they’re going to “Google” something, what they usually mean is: “Find a blog post to explain this to me.”
As online users began to trust blogs and turn to them for answers and entertainment, content marketing was born. Today, scores of organizations race to produce high-quality blogs to attract attention and build trust with the right audience—ideally, the sort of audience that buys their products and/or services.
The concept seems simple enough. Produce content that gives value to your target market and your business will grow with your new following.
But what if you don’t want to blog? What if typing at a computer for hours every week sounds like a nightmare? What if you are more of a visual person who gets bored with written words?
Welcome to the age of the vlog—the video blog.