The secrets to great internal email subject lines

Over the years, corporate communicators and communication experts have figured out some of the secret ingredients that drive people to open email messages.

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This is the second article in a four-part content series on internal email measurement. This series, in partnership with PoliteMail, will offer tips and multiple ways to improve your internal email communications.

Your email messages to employees and newsletters might have the most compelling content in the world, but if the subject line doesn’t induce readers to click and open them, what does it matter?

Subject lines are the first—and sometimes the last—things people see when they open their inbox, so if you’re looking for readership, they’re highly important. With that in mind, asked some communicators and consultants with lots of email experience to share what they know about great subject lines.

Download a free whitepaper filled with four case studies on how to measure and improve internal communications.

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