The six Cs of killer Web content Web writing must inspire immediate interest or you’ll lose your readers. Here’s a quick guide to attracting—and keeping—them. By Ragan StaffJune 24, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.