The tale of Snow White and the 7 PR Dwarfs

Mirror, mirror on the wall, who’s annoying and who’s on the ball?

Time for a quick PR story, boys and girls. (Work with me here.)

Long ago in a faraway land, there was a young woman named Snow White. She didn’t know any better and spent much of her time hanging out with the Seven PR Dwarfs.

Allow me to introduce them:

1. Itchy—He’s the one just itchin’ to get his hands on a good story. Sometimes it works; most times Itchy just leaves reporters scratching their heads. People often mistake him for his cousin Choppy.

2. Pitchy—He’s the one who pitches 12 stories a week whether they’re newsworthy or not. Can’t figure out why he never gets coverage or a hint of interest. From anyone. The only one watching what he’s doing is his boss, who is thoroughly disgusted.