Great internal communication can have a massive positive affect on an organization, but not if leaders don’t recognize its power.
Internal communication teams must always do those functional (sometimes boring) tasks, such as telling employees when annual reviews are due or that the expense-report policy is changing. This is basic, but vital, and if not done right, the power if internal communication won’t emerge.
However, there is much more to internal communication. It can affect employee engagement, and it plays a significant role in encouraging better employee and business performance. It can even influence the bottom line.
Unfortunately, most business leaders don’t understand employee engagement; for that matter, neither do many communicators. Employee engagement isn’t just having “interested” employees, but employees that go the extra mile and pour themselves into their work .
There is significant research about what leads to higher levels of employee engagement, and communication is at the top of the list. Here are the top three factors that influence employee engagement: