Here are the top five ways PR pros, communicators, and marketers can grab audiences’ attention on the professional social network.
1. Ask for recommendations
Don’t be shy. Ask satisfied customers or responsible employees to write a few kind words about your company and/or products. People often read reviews before buying products or learning about a prospective employer, so be willing to ask for feedback.
2. Reciprocate with recommendations
Equally important is giving out reviews and recommendations to colleagues and clients. Be generous and genuine. If a recommendation is sincere, it will show. Demonstrate how appreciated employees are, and recommend them in a relevant way. Doing so builds trust and rapport with your connections.
3. Create a brand group
There are many LinkedIn users who are interested in joining groups on a number of topics; everything from SEO marketing to creative writing.