That’s right. You’re spending way too much time looking at the analytics for your Facebook page.
Now, before I go any further, let me stress that I’m not anti-analytics. I believe that it is important to measure both our online and offline marketing efforts, and that analytics are incredibly important.
But I’ll say it again: Stop looking at your Facebook Insights.
There has been a lot said about Facebook’s changing algorithm for EdgeRank, and many folks are bemoaning the lack of reach they get from the content on their Facebook business pages.
I get that.
By isolating Facebook Insights and obsessing over them, we’re missing the big picture.