The TypochondriacHow do you turn a noun into a verb? Kinko’s turns office into officing in an advertising campaign. Makes sense, right? By Ragan StaffNov. 6, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.