The ultimate guide to LinkedIn profiles

Take advantage of opportunities through the professional social networking platform. Follow this infographic to spruce up your profile.

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If you’re like me, you have a LinkedIn profile that serves as a modern replacement for the business card.

It’s decked out with your photo, experience and skills—along with a recommendation or two. You think it’s good, but then you stumble across someone whose profile is really impressive and you realize just how inadequate your LinkedIn profile is.

From a snappy headline to your custom URL, the use of keywords and strong descriptions for each of your previous jobs, a fully optimized LinkedIn profile is a thing of beauty.

RELATED: Did you use social in an innovative way to accomplish PR goals? Enter the Digital PR & Social Awards.

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