The virtual office is the future of PR

Do you work in an ‘open workplace’? Our essayist makes an overlooked point: The biggest, most wide-open office space is the virtual, remote office. Why is it so little talked-about?

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The job I had before going out on my own was at Fairview Health Services, where we changed from a traditional office (walls and doors) to an open spaceā€”no walls, very few offices.

It didn’t go over well.

Almost seven years later, I’m removed from the traditional office. I work at home many days. Coffee shops. My local YMCA. A local co-working spot. My idea of an office is non-traditional.

In those years the open office has taken off. According to the International Facilities Management Association, 70 percent of U.S. offices have no or low partitions.

We’re seeing more articles like this one from The Washington Post, shared widely last month. And a lot more frustrated people (like me and my colleagues seven years ago), too.

The open office may be in its heyday, but I say a different office is the future of PR.

The virtual office.

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