Writing & Editing The weakest links: ‘click here,’ ‘read more’ Don’t worry about the “missing link”: It doesn’t matter anyway to your Web readers. Savvy site visitors (and even your great aunt Gertie) want speed and purpose when they click through. By Ann WylieOct. 11, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.