The year’s top 12 LinkedIn brand pages
Images, timely updates, and recommendations are pieces each of the networks’ top pages of the year.
In alphabetical order—LinkedIn didn’t rank its choices—the winners are Adobe, Aurecon, CNBC, HireVue, HubSpot, INSEAD, The IT Media Group, Magna Powertrain, Pacific Dental Services, Tata Consultancy Services, The Walt Disney Co., and Xactly. The winners come from LinkedIn’s enterprise, small-business, and international categories, Senior Product Marketing Manager Lana Khavinson wrote in her blog post announcing the list.
LinkedIn rolled out the new pages to a few brands in September and made them available to all brands in early October. Earlier versions of brand pages didn’t allow for as much prominent brand imagery.
Winning traits
Khavinson listed four ways brands can really make their pages stand out:
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