We might as well start calling them anti-files because there's nothing positive we can say about most of them
Some editors just can't help themselves. They have to profile things. . . departments, people, pets, inanimate objects . . . anything. Just as long as they profile something. They should be working in our nation's airports, seeking out dangerous-looking, swarthy men with ticking turbans.
Instead, they scrounge around their companies, desperately seeking things or people to profile. And because they are so desperate, they will profile almost anybody, for any reason whatsoever.
For example, our first CRAP award loser this month decided to profile an entire department—in this case, marketing. She kicked off the profile by gathering the department together for a photo. And, in case anyone was unsure of what the marketing department does all day, she gave them a big sign to hold that reads: "We Do Marketing."
You have to wonder: Was the editor bombarded with requests from other departments who also want to be profiled on the front page, and who have their own signs? I can see the future photo ops now:
The IT department: We Do As Little As Possible.