Take a look at some bromides about the business, and see which still hold water
The axiom that “the more things change, the more they remain the same” holds true. Visibility and credibility still go a long way in forging meaningful relationships with customers, employees and media to produce real outcomes. The question is: What’s different about the way we’re creating those relationships?
Earned media has never been more valuable; it’s impossible to buy, after all. Although paid media’s supporting role is very strong, companies are continually looking for new ways to distribute authentic messages and engage others in what they do. Corporate schtick has no place in that equation.
Earned media is just that—earned.
As much as we’d like, we can’t make people say great things about us unless they truly value and believe in what we do. So if PR is playing a greater role in achieving that missive, do we (and our clients) really get it?
Here are some platitudes about PR; guess which are true, and which are false:
PR is dead