Three keys to running a powerful rhetoric factory Robert Schlesinger set out to write a book of White House speechwriting history. He produced a how-to manual for executive communications. By David MurrayMay 6, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.