A short checklist of symptoms common to industry veterans
Public relations is ever changing, and as it becomes more integrated with marketing and advertising, we are seeing many new facets of PR professionals.
What constitutes a PR pro? We’ve all discussed the definition, but what about types of people? Types of personalities? We will never all be the same, but we might share some of the same traits.
1. ‘Dude, I can’t put down my BlackBerry/iPhone/snazzy smartphone’: Admit it. You check it incessantly. You have to be on all the time. You’re checking social media channels, Google Alerts and national media coverage. If something negative hits, you need to be ready. If a client pings you at 2 a.m., you might be expected to answer. It might vary depending on your industry, but clients come first. In associations, members come first.