PR Tide creates ‘cool new’ video in response to The Onion article Tide’s follow up to a satirical article in The Onion proved the brand can give as well as it takes. Check out its cool new video! By Matt WilsonJune 6, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.