Crisis Management Tiger’s social media campaign of contrition rings hollow The golf superstar’s attempts to restore his image (and fan base) seem to lack commitment—and sincerity. By Jay MenardDec. 7, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.