Time to get serious about social media; take these 10 steps

Stop procrastinating, start preparing, and take the plunge

If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application.

Here’s 10 ways to get serious about social media. There are plenty more, too. Add yours in the comments.

1. Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.

2. Learn how to measure stuff, and quit making excuses for why you can’t do it. Katie Paine’s blog is overflowing with stuff. Here are some metrics you might consider if they’re applicable for your goals. And here’s how you can start setting measurable objectives.