Timing your press release: 3 schools of thought

Landing your client’s or organization’s big news with a journalist takes more than just writing it up and hitting ‘send’ regardless of day and time. Consider a few key factors.

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It’s Friday afternoon around 3 p.m., and you have finally finished the press release that you worked on all week.

You have major news regarding your organization, and you’ve spent time crafting the headline, the lede and the perfect quote. The problem is that it’s Friday afternoon, and you know that journalists and reporters aren’t going to be looking at their email.

So, when should you send the press release?

That answer varies. Some people will argue for a certain day or time; others will contend it depends on the news organization you are pitching. A third group will say there is no best time or day and to just send it.

The hard part is knowing which group is right. Let’s look at data-based insights from SpotlightPR, Journalistics and BusinessWired:

SpotlightPR suggests that the best days to send a press release are Tuesday through Thursday.

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