Tips for using Facebook Live from Monsanto’s team

The agriculture titan brings its audience along for the ride, from planting through cultivation all the way to harvest. How might you use real-time video to promote your brand?

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Part of our agricultural company’s editorial calendar is telling the story of our products—seeds—and the farmers who use them.

From an editorial planning perspective, one great thing about the growing season is that it’s predictable—plant the seed, grow it, harvest the crop.

There are, however, several variables during those stages that make the season different for each farmer. From a storytelling perspective, the variables can provide the tension that makes a story compelling.

The stories and stunning visuals associated with farming make video an excellent storytelling device. Throughout 2016, we have visited farms, events and our campus beehives to experiment with Facebook Live and to tell the story of agriculture and how it’s connected to our lives.

We visited a farm three times to provide an update on the crop. Here’s the first visit:

The live capability enables us to provide real-time updates to fans about our business and our customers’ business.

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