Tips, tactics and insight from LinkedIn’s top publishers

Our team dove into the data to see which publishers were the most successful on the platform in recent months. The findings can point your LinkedIn content strategy in the right direction.

If nothing else, this proves that LinkedIn is becoming a genuine force as a platform where people read and engage with content. As such, it is worth paying attention to which publishers’ content is having the most success on LinkedIn. Here’s what we found:

Who were the top publishers on LinkedIn?

The preeminent publishers on LinkedIn were a bit different than those that dominate other prominent social media platforms.

Business Insider also performed well, as did such publications as bizjournals.com and Inc. As for NBC, its LinkedIn interactions are largely driven by its business-focused subsidiary CNBC.

What were the top stories on LinkedIn in 2017?

In the data we mined, LinkedIn’s most viral content focused on workplace issues. Inc., Business Insider, Thrive Global and CNBC dominated the top 10.