Tips to help you disconnect from work (yes, it’s possible)

PR pros, marketers, and others in the communications field can feel overwhelmed by the constant connectivity that technology affords them. Here’s some guidance.

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The thing about smartphones and iPads and constant email access is they make it possible for media professionals to work around the clock. That means, instead of clocking out at 5 p.m., you’re answering emails at midnight and taking conference calls while on vacation.

Why is this a problem? Simply put, when you’re overworked, you’re easily burned out. What’s more, without an appropriate work/life balance, you can quickly become less productive, less creative, less focused, and more stressed.

That’s why it’s in your best interest, as any kind of communications or public relations professional, to look for ways to disconnect. Here are a few ideas:

Regular workday breaks

Prioritize breaks throughout your workdays. The execs at Google saw this idea as important enough for them to install office recharging spaces—also called energy pods—for their employees to detach for 20- or 30-minute breaks. So take a page from the world’s leading search engine and build rest into your schedule to help yourself regularly recharge.

Flexible schedules

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